Subtitled: The power of saying less with more
This review will be short, because the book is called Smart Brevity – and why not put the theories into practice!
The average person sees over 100,000 words a day—Slack pings, emails, decks, doc after doc.
And in all that noise? Clarity wins.
The team behind Axios and Politico wrote this book to help us stop wasting people’s time—and start making our point.
Smart Brevity isn’t just “make it shorter.” It’s be strategic with attention.
Their formula?
- Grab attention.
- Tell them why it matters.
- Deliver value.
- Be done.
This applies whether you’re writing an email, giving a talk, or -yes – writing a book review.
You’ve probably already noticed: I’m using their framework right now.
This review has a sharp opening, a clear “why,” and no fluff.
(And if I do my job right—you’ll remember it.)
So, next time you’re about to write that long recap, or load your slide with bullets, stop.
Ask:
- What do they need to know?
- What do I want them to remember?
Then cut everything else.
This book is a quick read. But the impact? It sticks.
Because in a world of too many words, the sharpest ones stand out.
